Education and Experience
“Do you know the difference between education and experience? Education is when you read the fine print; experience is what you get when you don’t. ” pete seeger
May I have your attention, please?
The average attention span is short and getting shorter. Keeping attention demands excellent content and a good steady flow through the episode.
You would know if it was missing
When it is easy to listen to, it is probably good podcasting at work. Your listeners don’t need to notice how good your recording, editing and mastering are. That should all be invisible. The work of art is not about the tools used to create it – technology needs to stay out of the way.
This is for you
Podcasting starts with the people you are creating for. Not everybody but definitely someone. Have them in mind as you work.
Present in the moment
What we create invites a deliberate choice to listen – to be engaged with and by its content. Podcasts paint with words and sound to transport listeners somewhere else. What we are aiming for is so good people can’t help but share it.